Brands worth believing in. Built from the inside out.
Powerful brands are revealed. Not invented.
Hero & Outlaw is a brand strategy consultancy built on a simple belief: your real story is your best strategy.
We are a collective of big-agency strategists who traded scale for substance—bringing global experience, without the overhead, to help brands uncover the human truths that drive meaningful connection, enduring belief and measurable growth.
We embed within your team, cut through the noise, and build brands from the inside out—turning insight into narrative, and narrative into action.
Because the most powerful brands can’t be invented from the outside. They must be revealed from within.
Your real story is your best strategy.
Our work: uncover what’s true, turn it into story, and build a brand world people can believe in.
Brand Truth
We uncover the human and cultural truths that reveal what’s really driving your brand—and where meaning lives.
Find what’s real.
- Consumer research
- Stakeholder alignment
- Cultural & behavioral analysis
- Category assessment
- Brand audit
Brand Narrative
We turn truth into a clear, ownable story that defines who you are, what you stand for, and why it matters.
Say it clearly.
- Purpose
- Positioning
- Mission, vision, values
- Messaging architecture
- Archetype
Brand Belief
We bring your narrative to life in a cohesive brand world— one that is not just seen, but understood, felt, and believed.
Make it matter.
- Brand idea & essence
- Visual treatment
- Character & tone
- Behavioral principles
- Brand book
Brand Momentum
We embed alongside your team to turn strategy into action—driving alignment, decisions, creativity, and measurable progress.
Make it move.
- Activation strategy
- Experience design
- Strategic advisory
- Creative coaching
- Brand immersion & training
We sit on your bench, instead of across the table.
Hero & Outlaw was built as an alternative to traditional agencies. No layers. No bloat. No distance.
We embed directly with your team—bringing senior-level strategic thinking into the room, cutting through complexity, and helping you see what’s been there all along.
Three partners.
All in.
We limit ourselves to just three active relationships at a time. It’s how we stay sharp, stay close, and ensure the work isn’t just delivered—but deeply understood, adopted, and believed.
We are proud to take on new brand collaborations almost exclusively through recommendations from trusted partners—people who know us, how we work and have experienced our insightful strategies, firsthand.
Below is a sampling of brands with which we have been fortunate to partner, past and present.
Built on a lifelong study
of human behavior.
Hi, I’m Lisa. I study human behavior—how people think, feel, and decide—and use that understanding to help brands uncover what’s real. Over a 20+ year career, I’ve developed a strategic approach rooted in sociological, psychological, and behavioral truth.
I founded Hero & Outlaw in 2019 on a simple belief: owning your story is your best strategy.
From billion-dollar enterprises to scrappy startups, across industries and archetypes, my approach has remained the same: uncover what’s true—and empower brands to live it through all that they are, say, and do.
Let’s build something worth believing in, together.
If you’re ready to uncover what actually drives your brand—and turn it into something people believe in—let’s talk.